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    <loc>https://www.maverickhospitality.com/initiatives</loc>
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    <loc>https://www.maverickhospitality.com/initiatives/project-one-2a9jh</loc>
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    <lastmod>2019-08-22</lastmod>
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    <loc>https://www.maverickhospitality.com/initiatives/project-three-ftc9r</loc>
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    <lastmod>2019-08-22</lastmod>
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    <loc>https://www.maverickhospitality.com/initiatives/project-two-j92rc</loc>
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    <loc>https://www.maverickhospitality.com/initiatives/project-four-9w36f</loc>
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    <lastmod>2019-08-22</lastmod>
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    <loc>https://www.maverickhospitality.com/home</loc>
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    <lastmod>2026-02-07</lastmod>
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  <url>
    <loc>https://www.maverickhospitality.com/maverick-way</loc>
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    <lastmod>2026-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/1618468628385-BPKYJADIZQ8C2V55XDBV/paul-newman-cool-hand-luke.jpg</image:loc>
      <image:title>The Maverick Way - “I respect generosity in people, and I respect it in companies too, I don't look at it as philanthropy; I see it as an investment in the community.”</image:title>
      <image:caption>Paul Newman, A Maverick in entertainment became a Maverick in hospitality in his later years, taking all of the proceeds from his successful hospitality ventures and investing back into the community through philanthropy. A true inspiration.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Maverick Way - “You go through such hardship, things that are almost impossibly difficult, and there's no sign that it's going to get any better, and that's the point when people quit. But some don't.”</image:title>
      <image:caption>Robert Redford, A Maverick in entertainment became a Maverick in sustainability and environmental causes, spearheading efforts ahead of his time. A true force for good globally and an inspiration.</image:caption>
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  <url>
    <loc>https://www.maverickhospitality.com/the-maverick-team</loc>
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    <lastmod>2026-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/0ce45fa9-8070-44c4-8d7e-34c2d7405804/072A9676.jpg</image:loc>
      <image:title>The  Maverick Team - Brad Perrin</image:title>
      <image:caption>Having experienced every conceivable aspect of the hospitality industry first-hand for almost 50 years, Brad exemplifies the vision, dedication and pursuit of excellence that successful operations and projects require.  As a licensed California B-1 General Contractor with a business degree from California State University, Fullerton and experience from the University of Pennsylvania Wharton School of Business, Brad not only has the technical expertise required but also the financial background, having completed over 50 major renovations, new builds, and construction projects in multi-state hospitality operations.  Brad’s tenacity and perseverance within his businesses serves as an inspiration for all team members looking to achieve their own personal best.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/7993a56c-fb20-42ce-98b3-0265b27886e3/38C5924D-EE2B-40B1-822B-69A3204EB5C2.jpg</image:loc>
      <image:title>The  Maverick Team - Chris Manneh Chief Accounting Officer</image:title>
      <image:caption>Having built a distinguished career over 17 years in corporate, hotel, restaurant, and resort finance, Chris exemplifies the strategic leadership, precision, and operational discipline that brings a rare combination of technical accounting expertise &amp; forward-looking financial strategy. Serving as Chief Accounting Officer, Chris provides executive-level oversight of accounting operations, financial systems, and reporting infrastructure, ensuring accuracy, compliance, and scalability across multi-unit portfolios. A graduate of California State Polytechnic University, Pomona with a degree in Business Administration and emphasis in Accounting, Chris has led centralized accounting teams for portfolios of up to 29 hotels, guided complex system implementations, and supported ownership groups with clear, actionable financial insights.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The  Maverick Team - Nick Reischl Director of Operations</image:title>
      <image:caption>With a business degree in food, beverage &amp; agriculture from Cal Poly San Luis Obispo &amp; experience working in &amp; ultimately overseeing restaurant &amp; conference and event facilities, Nick has experience in all aspects of the operations and human resources. He expanded his hospitality education into hotels &amp; is now certified by Hilton Worldwide as a Hilton General Manager.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/abc6b38c-5f37-42bb-973a-f3b382964290/072A7116-Edit-Edit.jpg</image:loc>
      <image:title>The  Maverick Team - Logan C. Frick Director of Development</image:title>
      <image:caption>As a graduate of Top 10 public university UC Irvine, Logan’s varied skill sets have him involved in everything from finance to IT, including building over a dozen hospitality websites with photography, authoring hundreds of pages of private and public legal documents &amp; agreements, procuring FF&amp;E directly from suppliers overseas with his customs bond, and negotiating complex business development arrangements both publicly and privately. He is responsible for all aspects of new development projects, media &amp; marketing — and fun fact: was elected by 40,000 in Irvine, co-founded a community dance marathon benefiting over $500,000 to date towards Children’s Hospital &amp; hosted State-sponsored media all before the age of 20 — and now holds an automotive dealer’s license in California.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/9517bc16-e64b-4886-b992-a4d3564aeedc/072A7101.jpg</image:loc>
      <image:title>The  Maverick Team - Jeff Green Director of Building</image:title>
      <image:caption>Having worked in all aspects of hospitality construction trades including large scale project management on hotels, conference and event centers and restaurants, Jeff brings a level of expertise gained through over 30 years of supply procurement and on-site management to construction oversight for companywide new &amp; remodel projects.</image:caption>
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    <image:image>
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      <image:title>The  Maverick Team - Sean Shamim Conference &amp; Event Center / Resort Management Team</image:title>
      <image:caption>Beginning in high-volume and fast-paced dinner house restaurant management, Sean has an MBA from UCLA and over 35 years of experience operating and managing event centers, concert venues, restaurants, nightclubs and cafés with great success through focus on efficiency &amp; bottom line, along with growing company morale through positive relationships with team members.</image:caption>
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    <image:image>
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      <image:title>The  Maverick Team - Amy Tassio Hotel &amp; Resort Management Team</image:title>
      <image:caption>Featuring 30 years of hotel hospitality experience beginning at the iconic Chicago Hilton &amp; Towers, Amy oversees &amp; manages hotel operations with an emphasis on revenue management, team member relations, and an unwavering commitment to the guest experience.</image:caption>
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  <url>
    <loc>https://www.maverickhospitality.com/take-action</loc>
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    <lastmod>2021-04-13</lastmod>
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  <url>
    <loc>https://www.maverickhospitality.com/contact-us</loc>
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    <lastmod>2026-02-07</lastmod>
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  <url>
    <loc>https://www.maverickhospitality.com/what-we-do</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-05</lastmod>
    <image:image>
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      <image:title>What We Do - Conference &amp; Event Centers</image:title>
      <image:caption>Maverick designs, builds, operates, manages, remodels and enhances conference &amp; events centers that host large-scale events such as concerts, conventions, and seminars as well as more intimate events like weddings, anniversaries and birthdays. These operations play an important role in the communities they are in not only through philanthropic involvement but also in memories - many guests have held their family’s every major life event at these locations. Some of these facilities Maverick has operated for nearly 50 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/3e44e390-e2ca-41f0-949f-33c4967ba718/OCMCTVPhoto-14.jpg</image:loc>
      <image:title>What We Do - Restaurants</image:title>
      <image:caption>Since 1972, Maverick has designed, built, operated, owned and managed 15 dinner house restaurant facilities in various counties and states, focusing on unique differentiators for a compelling guest experience - be it a themed restaurant or beautiful view restaurant. Maverick has operated some of these facilities for nearly 50 years - a testament to the longevity and multi-generational commitment to excellence despite continually changing consumer trends and demands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/4cca6842-10ec-4652-ab90-789ed41f9fe8/Exterior+Main+Photo+%281%29.jpg</image:loc>
      <image:title>What We Do - Hotel Development &amp; Management</image:title>
      <image:caption>Maverick has developed and operated hotel facilities since 2002, having conceived, designed, financed, built, managed and operated Hilton Hotels in the Southern California marketplace and persevered through various economic downturns and events with record-high occupancies and average daily rates within the marketplaces. The commitment to first-class facilities serving the guest while compressing expenses to drive bottom line success is the motivating factor for Maverick.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60638465142fee176a3398d5/1618523698223-Q6434S4SYE2FX4J1J1OU/screen-shot-2017-02-06-at-21-43-25.png</image:loc>
      <image:title>What We Do - Construction Management</image:title>
      <image:caption>With founder Brad Perrin’s extensive experience as a California B-1 General Contractor for over 45 years, his leadership &amp; determination to successfully manage challenging and complex projects through the construction period into completion is unmatched within the industry and creates a compelling competitive advantage when constructing new facilities.</image:caption>
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